The Target Fall 2019 Frozen 2 Celebration Node created a magical in store destination for Frozen fans of all ages.

 

Partnering with Disney, Target PD and Buyers, I directed the Centric Brands Sleep Team to create a cohesive, high impact sleep statement.

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The CB1 Node delighted fans and surprised shoppers.  Elevated fabrics, unexpected details, and imaginative watercolor graphics drove sales beyond expectations.

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