Target and Disney came together in 2019 to launch unique "Shop in Shop" Disney Store destinations.

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Starting with 25 doors, the Disney Shop features unique product, new categories, and exclusive, innovative designs.  I worked closely with Disney prior to launch to ensure the Disney Store product was differentiated from the classic in dept sleep assortment.

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Due to the overwhelming success, the door count has grown each season and the product has continued to innovate.

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